Why You Need a Freelance SEO Copywriter in 2024
Is your well-written copy hidden online? Does your optimised content lack sales? Here’s the scoop: you need a freelance SEO copywriter.
By hiring a freelance SEO writer, your business can produce copy that ranks and sells, staying in Google’s good graces while keeping customers coming back for more.
Read on to find out why…
6 reasons to use a freelance SEO copywriter
These are the main reasons why you should consider hiring a freelance SEO writer in 2024:
It’s a cost-effective way to win customers
SEO copywriters combine skill sets. This saves your business time, money and resources on what you’d spend on hiring and training copywriters and SEO staff. Think of SEO copywriters as your two-pronged, secret weapons.
Over the long run, implementing a successful SEO strategy should prove to be more cost-effective compared to investing in paid advertising for your website.
While paid advertising may deliver quicker results, the flow of traffic stops when you stop paying for ads.
In short, freelance SEO copywriters can help your business get long-term sales, traffic and conversions at a fraction of the cost of most other digital marketing techniques, such as PPC. Of course, you’ll still need to pay the freelance copywriter fee.
They help your business become more visible on Google
94% of readers only check the first page of results on Google, and 65% click only on the first three links. Luckily for you, a seasoned freelance SEO copywriter is well-versed in the latest SEO copywriting practices.
SEO copywriters can expertly implement keywords into:
Introductions
Topic headings
Throughout the copy
Of course, they can craft enticing headlines and meta descriptions to boost click-through rates in search results.
They also avoid the common pitfall of ‘keyword stuffing’, which is when you overload content with keywords in an attempt to get that content to rank higher. Google does not like this.
Freelance SEO copywriters understand the delicate balance of incorporating keywords effectively without resorting to excessive measures, which mitigates the risk of penalties from search engines.
They engage readers
Freelance SEO copywriters can produce engaging content that captivates and retains readers.
SEO copywriters engage readers by:
Carefully structuring text for easy scanning
Writing high-quality and original content that AI can’t produce on its own.
Using headlines and subheadings for effective organisation
Leveraging multimedia elements for visual appeal.
All of these can boost your company’s visibility online.
Remember, the result isn't simply content consumption but an immersive experience that encourages prolonged engagement and return customers. Happy days.
They understand the buyer journey
Like all decent copywriters, freelance SEO writers tailor content to the differing needs of buyers depending where they are on the buying journey.
Whether a reader is in the awareness, consideration, or decision stage, freelance SEO copywriters writers adeptly create content that resonates with those visitors.
This versatility enables your business to attract new leads, nurture them into customers, and foster lasting brand loyalty.
Freelancers give you flexibility
Freelance SEO copywriters bring a refreshing dose of flexibility to the table. Working remotely, freelancers offer a variety of services, from crafting compelling blog posts to curating engaging web copy and executing savvy social media marketing.
The beauty? You're not confined to a single-minded wordsmith. That’s probably why 75% of large businesses outsource their content writers.
They allow you to focus on your business
Imagine your team doing what they excel at. And only that.
You might not need a copywriter to build a website, but you do need someone who can artfully convey your message, persuade buyers and help your website rank higher on Google.
That’s what a freelance SEO writer can bring, allowing you to focus on growing your business in other ways.
What is a freelance SEO copywriter?
A freelance SEO copywriter crafts content that appeals to human users and search engine algorithms. They write persuasive and engaging copy that gets visitors to take action, whether that’s buying or clicking something, while encouraging Google to make your website appear above your competitors’ on the results page.
The aim is to make your content generate sales and become more visible online.
By writing user-friendly, high-quality copy that’s rich in keywords, structure and internal links, among other SEO techniques, freelance SEO copywriters help ensure that Google views your business or blog as the best or most valuable to the user.
If people love your content, Google will reward you with higher positions, which usually means more traffic.
But it’s crucial to strike a balance.
If a writer focuses solely on satisfying Google’s algorithms, the content may come across as overly robotic. On the other hand, if your content caters exclusively to readers, it might lack essential keywords or phrases that people commonly search for.
The art lies in crafting content that seamlessly integrates keywords while maintaining a natural, reader-friendly tone.
Freelancing SEO copywriters nail this balance.
They create copy that drives sales, traffic and conversions. They are copywriters, after all. But, unlike ‘regular’ copywriters (those without SEO experience), they know how to get your brand more visible on search engines without your business spending through the nose on PPC fees.
What does a freelance SEO copywriter do?
SEO copywriting is all about crafting content that appeals to humans and search engines. SEO writers persuade readers to take action through engaging copy while using SEO techniques to increase traffic to that page and ensure Google ranks that content highly on the SERPs (search engine results page).
Typical for an SEO copywriter include:
keyword research
crafting compelling copy
writing high-quality articles and blog posts
Here are some examples of when you’d need a freelance SEO copywriter:
Blogs with call-to-actions
Let’s say your company sells protein powder. You’ll likely need an SEO copywriter to create optimised blog posts that address concerns about health or the benefits of using protein powder. They’ll also encourage readers to buy your products by crafting compelling call-to-actions.
Optimised landing pages
Freelance SEO copywriters can also encourage more visitors to your website by writing creative copy on your landing page that targets specific keywords without feeling unnatural.
For example, if you run a plumbing business, SEO writers can naturally implement keywords that are associated with plumbing services in your local area, such as ‘plumber in Berkshire’, in order to make your website more visible online when people search for a plumber in Berkshire.
Sales copy
Now, picture a B2B company in the software realm. Their SEO copywriting strategy revolves around creating posts that delve into the challenges faced by their clients. SEO copywriters skillfully intertwine mentions of how that software can be the solution.
Each post includes a strategic link directing readers to a landing page where they can delve deeper, learn more, and even sign up for a free trial. It's about addressing problems and seamlessly guiding potential clients towards valuable solutions.
Ready for higher traffic and more sales in 2024? Hiring a freelance SEO copywriter could be the perfect place to start.
